Behind the scene Watch Blood on the money
I think its fair to say that this is one of our best musicvideos yet! It was certainly the smoothest and one of the more technical productions we have produced. It all starts with a great concept conceived by RITE Brothers Colin Quinn and Justin Dombrowski which was centered around the super slow motion Phantom Flex 4k camera by Vision Research. The idea was to have Future perform the song sped up, so when we synced the lyrics, the rain created for our funeral scene would fall in slow motion. If you have seen the video, it worked perfectly!
Colin and Justin spent several days fleshing out the treatment and created a visual storyboard that ran under the track so we knew exactly what shot we needed for every second of the song. Having this storyboard made every departments responsibilities very clear and pre-production was officially underway.
Andrew O’Connor had one week to source a coffin, hundreds upon thousands of fake cash, 30 umbrellas and to get a grave dug! Meanwhile fellow RITEBrother, Steven C. Pitts was constructing an epic rain bar system that could be operated by one person. The challenge was wetting the scene without soaking our entire set. We still needed to be able to operate camera and all the lights without sustaining water damage; so Steven had many obstacles to deal with but his confidence never wavered…And the Rain looks Amazing!
My biggest obstacle in preproduction was to find a suitable location that; worked with the treatment and would allow us to dig a grave. I contacted EVERY cemetery in Atlanta and only 3 got back to us over 7 days. Fortunately enough for us, Sylvester Cemetery we central to Atlanta, extremely willing to work with us and very understanding of what we needed to do to achieve the overall look of the video, they even provided professional grave diggers to carve out the grave for our shoot.
Our principle shoot day was truly executed with the highest level of professionalism, both from RITE Media Group, Future and all of Freebandz! Freebandz arrived 30 minutes early so they could get all their releases signed before going in front of camera and Future turned up bang on time! The passion could be felt throughout the entire production. Freebandz members realized that they were about to be a part of something special and everyone took the shoot very seriously. If you look closely at everyone attending the funeral scene, you will see that evidence.
Justin Dombrowski took lead interacting directly with Future and Colin focused on ensuring the technical aspects of the shoot were perfected and never compromised. The co-directors streamlined dynamic made it very easy to communicate and we sped through our day into night.
Steven C. Pitts got soaked to the bones but made an incredibly stable, efficient and very effective rain machine. He single handedly rigged the rain system, maintained it and operated it during each take, not to mention the subtle adjustments that made the difference between a great shot and a perfect shot.
Future had great energy and as we were waiting for dark, shot a high-energy performance featuring Metro Boomin and DJ ESCO which really added to the overall video. This was always part of the plan but I don’t think either director thought they’d get the hyped up performance Future that he blessed us with.
Another great achievement was the car performance. Although it doesn’t look like much on the surface, when you analyze what was actually going on, it was a great ‘gag’. Firstly, we must shoutout Motion Family for providing us with the car from the All Gold Everything Remix video! Secondly, the car was NEVER MOVING! Yup, we are serious… the car was stationary the entire time. Steven rigged the rain bars while Andrew O’Connor sat at the front of the car with a leaf blower so the rain would stream over the car giving it an ‘in-motion’ feel. To add to the effect, we had moving lights on the side of the car imitating street lights and someone manning the police light flicker box. The final touch was to have someone ‘bump’ the car to given the impression of the car hitting pot-holes etc. We wrapped day one 5 minutes early.
The other scenes were shot in the evenings over the period of 6 days. Colin lead the shooting of the Vignettes and got very dark with them. This was to highlight the lyrics in the song giving emphasis “Blood On The Money”. The question that kept surfacing throughout the edit was “where do we draw the line” when it comes to showing violence. We needed the scenes to be effective but not so graphic that the video couldn’t be released. Colin and Justin tread carefully and found the happy medium. Let us know what your thoughts. Comment below and please take a few minutes to check out the Video and the Behind The Scenes(Directed by Charlie Harper).